Should You Start a Podcast?

One of the most common questions I hear from my clients is: Should I start a podcast?

It’s a great question, and like most things in business, the answer is: It depends.

If you’re a heart-centred, creative, soulful entrepreneur with an important message to share, a podcast could be a wonderful way to reach your audience, connect deeply, and create a lasting impact. But should you start one just because everyone else seems to have one? Absolutely not.

So let’s explore the pros and cons of podcasting, particularly within the Kajabi ecosystem, so you can decide if this is the right path for you.

The Benefits of Starting a Podcast

1. Deep Connection with Your Audience
   Unlike social media posts or blog articles, a podcast allows your audience to hear your voice, your energy, and your passion. It creates an intimate experience, fostering trust and loyalty.

2. A Powerful Lead Magnet
   Podcasts are a fantastic way to attract new listeners who resonate with your message. With Kajabi’s integrated podcasting feature, you can seamlessly turn listeners into subscribers and clients by directing them to your courses, coaching, or membership.

3. A Monetisation Opportunity
   Kajabi makes it easy to create private podcasts—episodes only available to subscribers or paying members. This could be a paid subscription model, a bonus for your coaching clients, or even a way to deliver exclusive content to your community.

4. Everything in One Place
   If you already run your online business on Kajabi, hosting your podcast there keeps everything streamlined. There is no need to juggle multiple platforms—you can manage your website, courses, coaching, and podcast all under one roof.

The Challenges to Consider

1. The Commitment Factor
   Podcasts require consistency. Whether you release weekly, biweekly, or monthly episodes, staying committed is key to building an audience. If you’re not ready for that, a podcast may not be the right fit right now.

2. Outsourcing Challenges
   If you want to outsource your podcast editing and management, Kajabi’s setup has some limitations. Granting editor access to a freelancer means they can see everything in your Kajabi account—your website, blog, emails, courses, coaching products, and more. This lack of access control can be a major drawback if you prefer to keep certain areas private.

3. Not Every Business Needs a Podcast
   Podcasting is a fantastic tool, but only if it aligns with your business goals and message. If speaking feels like a natural way for you to communicate, great! But if the thought of recording and editing episodes drains your energy, there are plenty of other ways to reach your audience—like blogging, video content, or email newsletters.

Should You Start a Podcast?

Here are a few questions to ask yourself before diving in:

• Do I genuinely enjoy speaking and storytelling?
• Do I have a clear message or theme that aligns with my business?
• Can I commit to a consistent publishing schedule?
• Will this podcast directly support my business goals?
• Am I okay with handling the tech side of things, or do I have a trusted team to help?

If your heart says yes, then go for it! And if you’re still unsure, perhaps experimenting with a few audio recordings or guest podcast appearances could be a great way to test the waters.

Final Thoughts

A podcast can be a beautiful way to share your voice, connect with your audience, and expand your business—if it aligns with your strengths and intentions. Don’t start one just because it’s trendy. Start one because it excites you, because your message needs to be heard, and because it fits into the bigger picture of your work.

If you’re thinking about launching a podcast on Kajabi and need guidance, I’d love to help. Let’s explore whether it’s the right fit for your business and how you can make it work seamlessly within your existing offerings.

Book an Alignment Call here