Are You Actually Using the Treadmill?

I often use the saying, “the shoemaker’s kids never have shoes”—and it’s something many of us can relate to. It’s that irony where we spend so much time helping others, offering our expertise and advice, that we forget to practice what we preach for ourselves.

But here’s a truth I’ve learned through experience: the magic happens when we actually use the treadmill.

Let me explain with an analogy that struck a chord with me recently.

Imagine this: A gym instructor introduces you to a treadmill. They walk you through how it works, demonstrate the settings, and tell you all the benefits of regular use. You’ve got all the knowledge—yet, you won’t see the benefits until you step on the treadmill yourself and start walking (or running) regularly.

This analogy hit home because it perfectly mirrors what I see in business (and sometimes, even in my own life).

We can talk about strategies, share insights, and teach tools all day long. But if we’re not actually applying those strategies, if we’re not walking the talk ourselves, the results will never come. It’s the practice that makes all the difference.

Why Walking the Talk Matters

In business, authenticity is everything.

When you’re transparent about your values and practices, your clients can see that you truly believe in what you’re offering. But there’s a disconnect when we’re not actually practicing what we preach. This isn’t just about setting a good example—it’s about being aligned with the energy you’re putting out there.

Authenticity isn’t about perfection. It’s about integrity. When we show up for ourselves in the same way we show up for our clients, we create deeper connections, foster trust, and have the space to grow—both personally and professionally.

The Pitfalls of Not Walking the Talk

It’s easy to slip into the trap of giving everyone else our best advice while ignoring our own. Maybe we know how to manage our time, but we still overbook ourselves.

Maybe we talk about the importance of self-care, but we don’t make time for it ourselves. I know I’ve been guilty of this in the past. I’ve given clients the tools and wisdom they need while struggling to apply them to my own life.

The trouble is, when we don’t practice what we preach, it can erode our credibility.

Clients might start to wonder, “If this person believes in this practice, why don’t they live it themselves?” The do as I say, not as I do mentality is hard to ignore, and it’s a surefire way to disconnect from your audience. But when we walk our talk, our business becomes a natural extension of who we are, and the work feels effortless and true.

How to Start Walking the Talk

1. Reflect and Align – Take time to reflect on your core values and check if you’re really living them in your business and personal life. Are you practising what you advise others to do?

2. Set Realistic Boundaries – Often, we don’t walk the talk because we stretch ourselves too thin. It’s okay to say no when things aren’t aligned with your values or capacity.

3. Practice Consistently – Just like that treadmill, walking your talk is a practice. It’s not a one-time thing. Consistency is key. Even small steps add up.

4. Be Transparent About Your Struggles – If you’re not perfect (and none of us are!), it’s okay to share that with your clients. Transparency can deepen your connection and show that you’re human too.

The real magic happens when we step onto the treadmill of our own teachings, practices, and values.

As business owners, it’s essential that we not only share knowledge but also embody it. It’s through this authenticity and alignment that we create true impact—not just for our clients but for ourselves as well. And in the end, it’s that authenticity that will shine through in everything we do.